The concept behind the Frontout logo stems from the very essence of the project: modularity. Just as Frontout offers modular solutions for e-commerce, the logo itself incorporates this fundamental principle through a design that plays with absence and presence.
The distinctive feature of the brand is its visually “incomplete” structure, where some elements appear to have been intentionally removed or moved, creating an effect of visual modularity. These “missing” parts do not represent incompleteness, but rather the flexibility and adaptability of the services offered-just like modules in an e-commerce system that can be added, removed, or repositioned according to specific needs.
La caratteristica distintiva del marchio è la sua struttura visivamente “incompleta”, dove alcuni elementi sembrano essere stati intenzionalmente rimossi o spostati, creando un effetto di modularità visiva. Queste parti “mancanti” non rappresentano l'incompletezza, ma piuttosto la flessibilità e l'adattabilità dei servizi offerti, proprio come i moduli di un sistema di e-commerce che possono essere aggiunti, rimossi o riposizionati in base alle esigenze specifiche.
The end result is a visual identity that immediately communicates Frontout's core values: innovation, flexibility and a customized approach to e-commerce solutions, where each customer can build his or her own ideal system, module by module.
